Cookie Policy

Effective date: February 6, 2026

This Cookie Policy explains what cookies are, how Hey Arcade ("we", "us", or "our") uses them on our website, and your choices regarding cookies.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to site owners.

Cookies can be "persistent" (remaining on your device until they expire or are deleted) or "session" cookies (deleted when you close your browser). They can be set by the website you are visiting ("first-party cookies") or by third parties whose services appear on the page ("third-party cookies").

2. Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the Site to function properly. They enable core features such as page navigation and access to secure areas. The Site cannot function properly without these cookies.

• Session cookies: Temporary cookies that are deleted when you close your browser. Used to maintain your session while browsing the Site.

2.2 Analytics Cookies (Google Analytics)

We use Google Analytics to understand how visitors interact with the Site. These cookies collect information about your use of the Site, which is used to compile reports and help us improve the Site. The data collected is aggregated and anonymized where possible.

• _ga: Used to distinguish unique users by assigning a randomly generated number as a client identifier. Included in each page request and used to calculate visitor, session, and campaign data. Expires: 2 years.
• _gid: Used to distinguish users. Expires: 24 hours.
• _ga_<container-id>: Used by Google Analytics 4 to persist session state. Expires: 2 years.
• _gat: Used to throttle the request rate to Google Analytics. Expires: 1 minute.

Learn more about how Google uses data: Google's Privacy & Terms. You can opt out by installing the Google Analytics Opt-Out Browser Add-on.

2.3 Advertising Cookies (Google AdSense)

We use Google AdSense to display advertisements on the Site. Google and its advertising partners use cookies to serve ads based on your prior visits to this Site and other websites. These cookies allow Google to build a profile of your interests and show you relevant advertisements across the web.

• DoubleClick cookie (IDE): Used by Google to register and report the website user's actions after viewing or clicking one of the advertiser's ads, to measure ad effectiveness and present targeted ads. Expires: 1 year (or 13 months in the EEA/UK).
• ANID: Used for advertising served across the web and stored under google.com. Expires: 13 months (or 6 months in the EEA/UK).
• NID: Used by Google to store user preferences and display personalized ads on Google sites. Expires: 6 months.
• test_cookie: Set by DoubleClick to check if the user's browser supports cookies. Expires: 15 minutes.
• 1P_JAR: Used by Google to gather site statistics and track conversion rates. Expires: 1 month.

You can opt out of personalized ads by visiting Google Ads Settings.

3. Third-Party Cookies

In addition to Google cookies, other third-party services may set cookies when you visit the Site. These include ad networks and other partners involved in delivering advertisements. We do not control the cookies set by these third parties. Please refer to their respective privacy policies for more information.

4. How to Manage Cookies

You can control and manage cookies in several ways. Please note that removing or blocking cookies may impact your experience on the Site and some features may not function properly.

4.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these options in the "Privacy," "Security," or "Settings" menu of your browser. Common actions include:

• Viewing and deleting existing cookies
• Blocking all cookies or only third-party cookies
• Configuring your browser to notify you when a cookie is set

For instructions specific to your browser, visit its help or support page.

4.2 Opt-Out Tools

You can opt out of specific cookie-based tracking using the following tools:

• Google Analytics Opt-Out Browser Add-on
• Google Ads Settings — manage ad personalization preferences
• Digital Advertising Alliance (DAA) Opt-Out
• European Interactive Digital Advertising Alliance (EDAA) Opt-Out
• Network Advertising Initiative (NAI) Opt-Out

5. Consent

When you first visit the Site, you may be presented with a cookie consent notice. Where required by applicable law (such as the GDPR or ePrivacy Directive), we will obtain your consent before placing non-essential cookies on your device. You can change your cookie preferences at any time through your browser settings or the opt-out tools listed above.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make changes, we will revise the "Effective date" at the top of this page. We encourage you to review this policy periodically.

7. Contact Us

If you have any questions about our use of cookies, please contact us through our contact page.

For more information about how we handle your data, please review our Privacy Policy and Terms of Service.