Privacy Policy

Effective date: February 6, 2026

Welcome to Hey Arcade ("we", "us", or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit heyarcade.games (the "Site"). By using the Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

1.1 Information You Provide

We may collect information you provide directly, such as your name and email address when you contact us through our contact page.

1.2 Information Collected Automatically

When you access the Site, we and our third-party service providers automatically collect certain information, including:

IP address
Browser type, version, and language preferences
Device type, operating system, and screen resolution
Referring URLs and exit pages
Pages viewed, links clicked, and interactions on the Site
Approximate geolocation derived from your IP address
Date, time, and duration of visits

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to operate the Site, analyze usage, and serve advertisements. For full details about the cookies we use and how to manage them, please see our Cookie Policy.

2. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors interact with the Site. Google Analytics uses cookies (including _ga and _gid) to collect information such as:

How often you visit the Site
Which pages you view and how long you spend on them
How you arrived at the Site (e.g., search engine, direct link, referral)
Your approximate geographic location
Your device and browser information

This data is aggregated and anonymized where possible. Google may also use this data in accordance with its own privacy policy. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

3. Advertising and Google AdSense

We use Google AdSense to display advertisements on the Site. Google AdSense and its partners use cookies and similar technologies to serve ads based on your prior visits to this Site and other websites across the internet.

Google uses advertising cookies (such as the DoubleClick cookie) to enable it and its partners to serve personalized ads based on your browsing history.
Third-party ad networks may also place cookies on your device to build a profile of your interests and show you relevant ads on other sites.
You can opt out of personalized advertising by visiting Google Ads Settings.
You can also opt out of some third-party vendors' personalized ads at www.aboutads.info/choices or www.youronlinechoices.com.

Depending on your location, we may request your consent before serving personalized ads, as required by applicable law (e.g., GDPR, ePrivacy Directive).

4. How We Use Information

We use the information we collect to:

Provide, operate, maintain, and improve the Site
Analyze site traffic, usage trends, and user behavior
Serve, personalize, and measure the effectiveness of advertising
Detect, prevent, and address fraud, abuse, and security issues
Comply with legal obligations and enforce our Terms of Service
Respond to user inquiries and support requests

5. Legal Bases for Processing (EEA/UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:

Consent: Where you have given explicit consent, such as for personalized advertising cookies.
Legitimate Interests: To operate and improve the Site, analyze usage, and serve contextual ads, where such processing does not override your fundamental rights.
Legal Obligation: Where processing is necessary to comply with applicable laws.
Contract Performance: To provide services you have requested.

6. Sharing of Information

We may share your information with:

Google AdSense and advertising partners: To serve and measure ads on the Site.
Google Analytics: To analyze site traffic and usage.
Hosting and infrastructure providers: Including Cloudflare, which hosts the Site.
Legal authorities: When required by law, regulation, or legal process.
Business transfers: In connection with a merger, acquisition, sale, or transfer of assets.

We do not sell your personal information for monetary consideration. However, some data sharing for advertising purposes (such as sharing browsing data with ad networks) may be considered a "sale" or "share" under certain privacy laws such as the CCPA.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy. Analytics data collected via Google Analytics is retained according to Google's data retention settings, which we have configured in line with our operational needs. You may request deletion of your data at any time by contacting us.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data.
Restriction: Request that we restrict the processing of your data.
Portability: Request your data in a structured, machine-readable format.
Objection: Object to our processing of your data, including for direct marketing purposes.
Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us through our contact page. We will respond within the timeframe required by applicable law.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

Right to Know: You may request details about the categories and specific pieces of personal information we have collected.
Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
Right to Correct: You may request correction of inaccurate personal information.
Right to Opt Out: You may opt out of the "sale" or "sharing" of personal information for targeted advertising.
Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

10. Children's Privacy

The Site is not directed to children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children under these ages. If you believe a child has provided personal information to us, please contact us immediately so we can take appropriate steps to delete such information.

11. Security

We use reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. International Data Transfers

Your information may be processed in countries outside your country of residence, including the United States, where Google and Cloudflare operate servers. Where required by applicable law, we rely on appropriate safeguards such as Standard Contractual Clauses for international transfers.

13. Third-Party Links and Services

The Site hosts third-party HTML5 games via iframes and may contain links to external websites. We are not responsible for the privacy practices of these third-party services. We encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the "Effective date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us through our contact page.

You may also review our Terms of Service and Cookie Policy for additional information about how we operate the Site.